Developing effective partnerships is key to gaining widespread acceptance of the injection safety message. Specifically, consider targeting a wide spectrum of “end users.”
Who are the “End Users” of this Campaign?
They are the final target for your dissemination efforts. In the One & Only Campaign there are two primary target audiences.
- Healthcare Professionals (providers, facilities)
- Healthcare Consumers (patients, family caregivers)
- Medical malpractice insurance carriers
- Accreditation/licensing boards
- Quality improvement organizations
- Patient safety organizations
- Professional groups or associations
- Trusted community leaders
Reaching out to traditional public health partners (i.e., local/county health departments, long term care association, schools of public health and other divisions and departments in state government), as well as non-traditional partners, such as allied health trade schools/community colleges and a malpractice/liability insurance agency, ensures a diverse target audience. Some partners may want to receive written information only; others may request speakers. Let your partners determine the appropriate level of interaction.
Look for “Education Days” with Partners
Look for events where healthcare providers gather to hear formal presentations, such as those organized by the Association for Professionals in Infection Control and Epidemiology (APIC), American Congress of Obstetricians and Gynecologists (ACOG), and other organizations. Some of our partner states have been able to arrange free booth space where the One & Only Campaign materials were displayed, and campaign members were able to engage individually with providers.
Outreach to Healthcare Systems and CEOs
The New York partner state conducted outreach to entire healthcare systems rather than simply individual hospitals. Hospital CEOs, concerned about the financial bottom line, may be approachable, given the trend toward non-reimbursement for certain HAIs and toward overall prevention of hospital readmissions. The “Affordable Care Act” incentivizes reduction of preventable hospital readmissions and improved care coordination in hospitals by requiring the Centers for Medicare & Medicaid Services (CMS) to implement a Hospital Readmissions Reduction Program that reduces payments to certain hospitals having excess readmissions for certain conditions.” (Learn more at: http://haifocus.com/cms-issues-medicare-final-payment-rule-strengthens-tie-between-payment-and-quality-improvement/).